In a dramatic demonstration of the economic toll of digital piracy on the music industry, THE LOS ANGELES TIMES reports that EMI is still expected to trim more than a quarter of the LONDON-based company’s employees and radically alter the way it does business to further cut costs.
Two executives inside EMI told THE TIMES that EMI will become the first major label to eliminate the large advances that customarily are paid in the industry to proven artists. For instance, British pop singer ROBBIE WILLIAMS reportedly got an advance worth $150 million when he signed with EMI in 2002. His future advances could be in jeopardy because of his disappointing sales.
EMI instead will pay retroactive compensation based on how well a recording sells, one of the executives said.
The approach will likely take the record company out of the running for top acts, which can negotiate bigger advances from UNIVERSAL MUSIC GROUP, SONY BMG or WARNER MUSIC GROUP, the executives said. A severe cutback in advances means that “you’re not competitive anymore for A-list talent. You’re asking to be outbid,” the source said.
HANDS will decrease marketing spending but invest more in artist development, the two executives said. Striking deals with smaller bands that sell fewer albums could be more practical today, at a time when well-established bands are less dependent on the marketing muscle of a major label.
“The status quo hasn’t exactly worked,” the other executive said. “We can put the emphasis on a good-quality record that doesn’t sell a million, but a profitable quarter-million.”
Artist Manager Meetings Set
In keeping with his open style about the future, HANDS has invited artist managers to a meeting tomorrow (1/16) in NEW YORK, NASHVILLE on THURSDAY (1/17), and in LOS ANGELES next THURSDAY (1/24), to keep them abreast of the new structure and how it will affect their artists.
CMR OBSERVATION:
What a novel concept: “…put the emphasis on a good-quality record.” Given the excessive advances previously handed over to artists based on what record sales “might” do, paying retroactive commissions sounds a lot smarter than levying new fees on radio when they play an artist’s music, which is done to the promotional benefit of everyone involved. Makes us wonder about their next dramatic move - may we suggest realistic salaries?
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